How to update your website

How to Update a Realty Website: A Step-by-Step Guide

Keeping a realty website updated is essential for attracting clients, maintaining credibility, and staying competitive in the market. Accurate listings, fresh visuals, and up-to-date information help build trust and improve search engine visibility. This guide walks through the key steps to effectively update a realty website.

Step 1: Review the Current Website Content

Before making changes, evaluate the existing website:

• Check property listings for outdated or sold properties

• Review agent profiles, contact details, and office information

• Identify broken links, missing images, or outdated pages

• Note areas that look visually outdated or cluttered

Creating a checklist at this stage helps ensure nothing important is missed.

Step 2: Update Property Listings

Property listings are the core of any realty website.

• Remove sold or expired listings

• Add new properties with accurate prices, descriptions, and features

• Update photos with high-quality, well-lit images

• Ensure listing details (square footage, location, amenities) are correct

Accurate listings improve user trust and reduce unnecessary inquiries.

Step 3: Refresh Images and Visual Design

Visual appeal plays a major role in real estate marketing.

• Replace low-resolution or outdated images

• Add virtual tours, floor plans, or videos if available

• Ensure branding elements (logo, colors, fonts) are consistent

• Check that the site looks good on mobile devices

A modern, clean design helps keep visitors engaged longer.

Step 4: Update Agent and Company Information

Clients rely on accurate contact and background information.

• Update agent bios, photos, and specialties

• Confirm phone numbers, email addresses, and office locations

• Add recent awards, certifications, or achievements

This helps personalize the experience and builds credibility.

Step 5: Improve Website Content and SEO

Search engine optimization (SEO) helps people find the website online.

• Update page titles and meta descriptions

• Add relevant keywords naturally to property descriptions and pages

• Publish fresh content such as blog posts or market updates

• Ensure headings and page structure are clear and organized

Well-optimized content improves search rankings and visibility.

Step 6: Test Website Functionality

After updates are made, test the website thoroughly:

• Test contact forms, search filters, and inquiry buttons

• Check page loading speed

• Ensure links work correctly

• Verify compatibility across different browsers and devices

Testing prevents user frustration and lost leads.

Step 7: Back Up and Launch Updates

Before publishing changes:

• Create a full website backup

• Save copies of images and content

• Launch updates during low-traffic hours if possible

Backing up ensures you can quickly restore the site if issues occur.

Step 8: Monitor and Maintain Regularly

Website updates should be ongoing, not one-time.

• Schedule regular content reviews

• Track website analytics and visitor behavior

• Update listings and news as changes occur

Consistent maintenance keeps the site accurate, secure, and competitive.